June 16, 2003

Good business blog piece as a follow up to the Jupiter/ClickZ Blog Conference by Rebecca Lieb in ClickZ.
As I write this on Thursday, the event, and blogs about the event, still dominate Popdex's Web site popularity index (starting at number three) -- even though the conference ended Tuesday....That's reach, frequency, and targeting....

If your organization has staff with the vision, thought leadership, and evangelistic qualities that could make for a good marketing blog, make certain that person checks strategy at the door before posting the first entry. Blogs are good for supporting an agenda or idea, but they aren't a strategy or an end in themselves when used in a business context. Blogs must be personal, an open loop, and, above all, honest.

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