April 10, 2007

WebSense Blog Relaunching as "neXtknode"

It's been far too long since I've posted on this blog. I took a deliberate break over a year and a half ago because of a number of amazing things happening in my personal life and a lack of clarity on what I wanted to blog about. I suppose I didn't find it worth it to figure it out.

But I started getting the itch again. One of the primary reasons I started blogging was to challenge the conventional wisdom at the time around advertising, marketing, media and business, and to contribute to the growing dialogue about the shift from traditional media to distributed media. It would be too simple to call this Web 1.0 vs. Web 2.0. It goes beyond what Web 2.0 stands for today. Regardless, the shift started happening in a meaningful way.

That brings us to today. Web 2.0 wasn't even a phrase when I started blogging in 2001. Today its thrown around widely and has many meanings. Whereas my WebSense blog stood for what made common sense on the Web, neXtknode will stand for much of what is next on the web. Some topics I want to cover:
  • Transparency
  • Distributed Media
  • Attention
  • New advertising models (like VRM)
  • Journalism
  • Politics and distributed citizens
  • Social Search
  • Distributed Social Networking
  • Collaborative technologies
  • Web Services
And in case you were wondering, neXtknode = what's next + Knowles + node. The domain will remain websense.blogspot.com (only because Blogger doesn't let you change domains for blogspot plus domains - a big pain - or transfer posts to a new blog).

BTW, this is a "soft" launch. Expect many more cosmetic changes and tweaks over the next few weeks including an update to my blogroll. My goal is to blog a couple times a week, although if I can get in a few quick link posts, you can expect them more often. I'm also going to be getting rid of comments until I can figure out how to ditch all of the comment spam I've received over the past year and a half.