January 25, 2002

KFFL Case Study
Content Biz from MarketingSherpa provides a great case study on a business model that works. KFFL is an online fantasy football site that has become one of the best NFL news sites on the web. The case study even claims pro-trainers and scouts use the site because it's so up to date. A mix of subscription fees and ad revenue keeps them up and very successful. Text ads dominate and advertisers get calls from KFFL if their ads suck and need to be changed. Some advertisers have been loyal for years.

No comments: