Gonzo Engaged - Real World Quesitons
There's a great thread going on a Gonzo Engaged about the profitability of Gonzo Marketing and how to gauge it's true value to a company. I'm not sure what stance I would take ... I really need time to go back through the thread. But Clay Shirky asks the question any sane business will ask and that we Gonzo Marketers need to have a business friendly answer for ... can a company utilize Gonzo Marketing, spend less money and get a better return: "If you tell P&G you have a way to sell more Jello, you'll be politely shown the door. If you tell them you have a way to sell more Jello for the same money they're spending now, you'll be told to take a number. Only if you tell them you have a way to sell more Jello for less than they are spending now will you be ushered into the marketing directors office."

to be continued ...