Ads that People Want
In an advertising world where 2% responses are something the cheer about ....
Media Central's Media Buyer's Daily reports on a study by Knowledge Networks/Statistical Research Inc which found "73% of consumers surveyed said yellow pages ads are more important than other ad types because they 'provide information at the time of purchase'.... Local and national yellow pages advertising generated 13.6 billion in revenue in 2001."
See, sometimes useful things aren't quite so sexy.
Marketing that a customer wants is marketing that works.