April 24, 2002

Googlewog: The Power of a Brand via Doc's Blog
Doc writes a heartwarming piece about his son in his blog today. This could have easily been an ad. Any copywriter could write such a story. But what makes this one so much more powerful is the voice is real. The power of the internet is that it opens up the relationships between customers and the products they buy (although Doc didn't pay for Google, you can get the point). People will be linking to Doc's story all day today. Google is winning in the process because it delivers a stellar product. And Doc has something neat to say about it.

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