Working on my bio ... actually have about 7 different versions now. One of the problems I've had is I don't like talking about myself, which can make it hard to promote yourself. And whenever I do, I think I sound a litte narcistic (And since I'm reading Fountainhead I've got all sorts of thoughts on ego running through my head -- but that's besides the point.) Then there's the question of first person or third? So I checked out how some others have done there's. I like Jason Kottke's -- reverse chronological order (he uses first person). It's very natural and unforced.

[LATER]
Okay, I've tried some out and I think the progression is pretty good ... although some of this might be better off on a "Solutions" page. (sidebar: I've always found it difficult freewriting with a computer. I find it much easier to freewrite, brainstorm and complete initial drafts on paper. You can scribble, make notes, change things around, draw arrows, explore multiple ideas more effectively. However, I think I just found a method that's working for me via the computer screen. First, I like Notepad, not Word. Somehow the text seems so much less finalized than in Word -- plus you don't have to worry about auto-correctors, grammar and spelling checkers, formatting and fonts. A lot of times when I'm writing I'll have an overall idea but a certain word or phrase is just a place holder for something better. So what I do is put a "=" before and after the word as a note to find something more powerful. If I think of something I'm writing, I'll put it after the last "=" and then add another "=" for the next word. For example Dennis Miller is =funny=witty=satirical=smart=. I have some examples in the bio entries below). Here are some first stabs:

Hi, I 'm Scott Knowles.

I breathe, eat, sleep, speak, see, sweat, smoke, sigh, fly, drive, ride, drink, think, hear --- understand --- EXLCAIM the future of --

online advertising

online marketing

online media.

My goal is to make the future now.


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Hi, I’m Scott Knowles. I’ve been helping grow the Web since Al Gore invented it.

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Hi I’m Scott Knowles. I’ve been submerged in online marketing, advertising and media since Al Gore invented it.--- since studying it’s =uses=power= in 1994 at Ithaca College and =making it happen= at TMP Worldwide for the last 5 and a half years. Now, I’m on a new journey. I am a consultant helping businesses =engage with, understand and utilize= their customers for high impact peer-to-peer marketing.

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Hi, I’m Scott Knowles. I subscribe to the belief that successful online marketing and advertising is about

knowing your customers

understanding your customers

listening to your customers

talking with your customers

engaging with your customers


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CRM isn’t a mathematical equation. It is a qualitative understanding, knowing, listening, talking and engaging with your customers. CRM is a human equation.