February 24, 2003

Blog Marketers Need to Get Weblogs

I said a few days ago rule numero uno for those looking to use blogs to promote their business is to "get blogging." According to some fellow bloggers, it looks like some are already starting out of the gates without a clue. Jupitermedia CEO, Alan Meckler has started a blog of his own.

But according to Doug Fox, "I think Meckler’s weblog misses the mark. His barrage of attacks against Fred Rosen, CEO of Key3Media, producer of Comdex, may get him some short-term publicity, but it does nothing for his contention that he grasps the premise behind weblogs. Yes, Meckler writes in the first person, but he doesn’t seem to have the slightest notion that blogging is, for the most part, a communal, shared experience."

Robert Scoble chimed in with similar comments: "I wouldn't brag about "getting weblogs" before your competitors have. You still haven't gotten the concept. You haven't linked to a single site that's not on Jupiter's domain yet. Weblogs are all about sharing, not about taking. So far Alan wants all the attention, but doesn't want to share with others. I'm unimpressed."

My own personal comments on Meckler .... looks like he pissed some people off. But I checked out his blog and it is written in a human voice -- it's not crafted in marketing-speak, which is important. Missing links is a big no-no. But hopefully he'll learn. He won't get any incoming traffic he doesn't share -- he'll be an island, as opposed to part of a community -- so evolution might have it's way with him.

The overall message is, beware marketers looking to jump on the bandwagon. You're marketing efforts will self-deconstruct if you don't get it!

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