November 11, 2002

Marketing Fix

Rick Bruner, Robert Loch, Oliver Travers, John Engler and Steve Hall have launched a new marketing news site, Market Fix -- Independent E-Marketing News (until we sell out). "For busy professionals who need to stay informed about the online marketing and media industry and learn from best/worst practices, we aggregate the most interesting news and analysis from hundreds of sources to one spot every day, with insight, brevity and occasional sarcasm."

This should be a great new site and I already see more potential value in it than eMarketing News, Ad Age and Adweek (being that I read these guys more than I pick up those three pubs combined). Items are categorized into about 40 sections with most recent entries first. Looks like it's powered by blogging tool Moveable Type. What I think is interesting is that the "attitude" of the new site is less blog, more straight-ahead e-marketing news. But there's some great people behind the aggregating. So I bet it will be good.

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