Marketing Profs: Design for Community: An Interview with Derek M. Powazek
Rob Poel highlights some of the highlights of this fantastic article by Derek Powazek. I though the article was so good I went to Derek's website. His website was so convincing that I needed to buy his book. And I just did. Check out Rob's site for more info.
This just reinforces what I already believe. The future of online marketing is enabling your customers to talk to one another and giving them voice-ownership in your web site.