August 15, 2002

Executive Summary Responds to Vin Crosbie
Rick responds to Vin Crosbie's ClickZ article on the OPA's report (which I blogged about here and here). Vin understandably is cautious of the over-hyped PR ... afterall that is partially to blame for the bubble burst. But I think the OPA's report was perfectly transparent and defined exactly what it identified as content. Bottom line, we need to define "content" on the web. Because this medium is interactive, conversational and transactional online content cannot be identified as we define content on TV, magazines, etc. If anyone is to blame, it's the news media for not clearly reporting how content was defined.

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