August 08, 2002

Good Stuff
I've been reading more and more of Robert Loch's Net Marketing Blog. Two interesting articles from today.

The first is by Joseph Jaffe. He discusses the Agency of the Future where two entities emerge: Generation (ideas) and Integration (execution). Very interesting concept once you give the article a read. My initial thoughts are that Generation and Integration are so closely tied together, can they be separated and still operate effectively?

The second article comes from Emerging Interest. Great piece on how to differentiate your pitch in today's environment. Some oldies but goodies and some solid newbies too.

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