October 14, 2004

Kiosk Marketing by Yahoo Local

Search Engine Jounral reports that Yahoo Local is putting its product in the thick of it to kick off marketing efforts by placing kiosks on the streets of New York:
Early next week, NYC Transit users will get first hand glimpse of a cleaver marketing tactic from Yahoo. Yahoo plans to install bus stop kiosks featuring Yahoo Local-Search in order to test user’s responses in one of the densest urban environments in the US. The first kiosk will be installed at W. 42nd ST and Eighth Avenue. A search for a cybercafe on 8th Avenue NYC produced a lengthy list of all cybercafes in the five boroughs including the first reference, a short two blocks from the epicenter of my search, W.42nd and 8th.

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