A friend of mine passed along this insightful flash movie which looks at history from the year 2014, where a new mega company, Epic, is created out of the consolidation of Amazon and Google and content distribution is taken to the max from the perspective of a socially networked, personalized, dis- and re- aggregated world with a twist of Orwellian madness.
The news wars of 2010 are unique in that no major news organization is involved.One of the creators of the piece, Robin Sloan, has a few alternative on the alternative social networking blogs outside the circle of regulars: Large is the New Medium, Snarkmarket, The Chaser (a poynter blog which she contributes to). Mathew Thompson, the other creator, has a website here too.
:UPDATE: trascript of the source of it's inspiration (key note address by Martin Nisenholz). Also, good summary and critique in iMedia Connection. Sounds like this has been getting buzz ... maybe I missed it, or the majors are ignoring it (??).