Have you checked out John Battalle's "Sell Side Advertising?" It takes Adsense and Adwords to the next level. I think marketing in the long tail will involve a more customizeable approach than what Google currently affords. As a publisher in the new world of disaggregated advertising, one has no control over which ads appear on their sites. Because those of us in the long tail are more engaged with our readers, Sell Side advertising enables us to have a say in what ads are displayed. Which I think is better than an algorithm.
January 05, 2005
Long Tail Marketing
Expect this phrase to pop up quite a bit in 2005. Joshua Wood has created a blog dedicated to the subject. In his 2nd post he examines Google Adwords as an example of Long Tail Marketing. But in my comments to him I say this doesn't go far enough:
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Hi there Blogger, I AM OUT SEARCHING FOR THE LATEST INFORMATION ON adsense website and found your site.
Although Long Tail Marketing wasn't exactly, what I was looking for, it certainly got my attention and interest. I see row why I found your page when I was looking for adsense website related information, and I am glad I stopped by even though this isn’t a perfect match.
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Ecommerce, appointment books and shopping cart form an important part of the today’s progressive business strategies and plans. These are popular business management tools for your business. Ecommerce refers to carrying out business transactions through electronic system.
This is concerned about doing business through the internet. Carrying your business through web gives you ample opportunity for getting buyers to your products. This happens because of the wider reach of internet in today’s competitive world.
Apart from ecommerce, appointment book also hold importance in the field of business. Many a times, people use appointment diaries in the form of books to note the daily or other special appointments. This enables them to keep a track of their important meetings that are going to be held in favor of their business.
These days, you will find that computerized appointments books have come up. You can either download the electronic appointment book in your laptop or store in your office computer. These types of books are very helpful in maintaining business contacts.
Shopping cart is an indispensable part of the online business. Shopping cart helps you to develop the catalog of your products on the online store front. This is an ecommerce application that gives access to the customers over the displayed items for buying purposes. A shopping cart is integrated with the user friendly tools that can start, administer and deliver your sales transactions.
Ecommerce, appointment books and shopping are essential for attracting various customers to your online store. Its helps you establish a better customer-employer relationship and hence promote the total business growth.
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