December 08, 2003

Not Kids for Long

According to Grunwald Associates and Media Post, over 2 million American Children ages 6-17 have their own personal websites. This has enormous ramifications for the future of the internet and the marketing that goes along with it, assuming the trend continues. When kids today become the adults of tomorrow, they will have an entirely different way of communicating. It hints towards an erosion of mass communication and a shift towards micro-communication and peer-to-peer communication. (charts here)

Peter Grunwald, President of Grunwald Associates, observes, “Previous generations of kids wrote earnest poetry, or joined rock bands to express themselves. Today’s kids do so by building personal websites. And they’re hungry for tools to help them build better, more engaging sites, and stay in closer touch with friends.”

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