June 03, 2002

Gonzo Marketing & Blogs
Lot's to catch up on, since I've gotten back from Hilton Head (thank you very much). This is a really interesting read on applying Gonzo marketing to blogs. And so is this. These two pieces are really central to this idea I keep thinking about, incorporating blogs and business. From Jeff Jarvis:

that instead of intrustive advertising, the wise marketer will recognize the power of blogs and join that power by joining the community. Instead of buying ads on blogs (which we'd all love, but which would not work even if it happened... witness other failed Internet ad movements; we will be spared that humiliation thanks to timing) the wise marketer will recognize a community of shared interest and will underwrite that community, will help make it possible, will say by that act "we share an interest and affection for this community."

And Corante has a pretty cool diagram which, I'm sure, will be similar to what I'm thinking too.

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