Rick Bruner, who originally blogged about Nick Denton's new venture (see last entry), writes about some of the possibilities of blogging, marketing and, now, PR (and the unfortunate coinage of "adverblogging").
Rick blogs about how Macromedia is backing the launch of their new MX platform by creating a blog maintained by 5 staff developers. The internet tears down the boarders between customer and company where marketing-speak dies and real voices thrive (rhyme not intended). Rick claims adverblogging is inevitable. While I'm not sure about "adverblogging," the term, I know Rick is right.
P.S. Rick has a really cool section of his site slapping fun at all the un-creative logos with swooshes and orbits.