Darwin: Into the Intranet
Great article in mainstream press on Intranets. And a good bit of feedback.
I'm wondering how blogging can be incroporated into intranets. This would permit people with common scenerios to innovate / work together / share ideas. On a similar front, I would think list-servs could serve a similar purpose. For example, I would love to have an ongoing discussion via email with my co-workers on new tactics / strategies.
November 29, 2001
November 27, 2001
November 21, 2001
Locke PowerPoint
Something us "traditional" marketers can relate to. Locke PowerPoint ... how's that for an oxymoron.
Something us "traditional" marketers can relate to. Locke PowerPoint ... how's that for an oxymoron.
Relevancy vs. Intrusiveness
A thought while on the throne: Much of the talk in online advertising has revolved around the Relevancy of ads. This made me think: Profile a customer, know his interests and you can give him/her a relevant ad. Big deal. Throw them an ad that's intrusive it won't work. Contrary to what we've always thought, just because something is relevant doesn't mean it's not intrusive. Combine the two together and something starts working.
Think about internet yellow pages and job sites like Monster.com (shameless plug). The heart of these sites is their advertising, and ironically, that's what makes them so successful (Although Monster has been adding a lot of additional contact to make it less of a commodity). These ads aren't intrusive and are VERY relative.
A thought while on the throne: Much of the talk in online advertising has revolved around the Relevancy of ads. This made me think: Profile a customer, know his interests and you can give him/her a relevant ad. Big deal. Throw them an ad that's intrusive it won't work. Contrary to what we've always thought, just because something is relevant doesn't mean it's not intrusive. Combine the two together and something starts working.
Think about internet yellow pages and job sites like Monster.com (shameless plug). The heart of these sites is their advertising, and ironically, that's what makes them so successful (Although Monster has been adding a lot of additional contact to make it less of a commodity). These ads aren't intrusive and are VERY relative.
November 19, 2001
2nd start. It's been too long since my first entry. Now I'm ready. I didn't know what I wanted to do with this ... now I know. I want to define the web so it's friendly to businesses and so that businesses can be friendly to the world of customers.
There will be a big focus on Cluetrain and Gonzo Marketing because these are by far the best examples of the web's "best practices" and why the web has been such a bust for most. I hope to move this conversation from conceptions to practices.
What will this be. My meandering through Merriam-Webster gave me some ideas:
powwow
colloquial
conversation
vernacular
discussion
guru (BTW, one of my fondest memories in college were "guru sessions." Sitting around at 3:00 usually with a healthy buzz, nothing but a candle and some empty cans of Beast Lite on the table (we were too poor for anything good) talking about the deep meaning of life, crazy and not so crazy ideas each of us had... generally, all philosophy on the great and not so great points of life. Some of these discussions were pathetic to say the least. But some were incredibly magical. Essentially, this is blogging [maybe minus the Beast and Candles, depending on your tastes and financial well-being]. And blogging helps us define the power of the web and realize how sad most sites are).
synergy
hyper-
What's interesting is if you add HYPER- in front of any of these, you get to the heart of the web.
The backbone of the web's infrastructure: HTML. HTML is the technical language of the web. HYPER is the most integral part of this ... moving beyond 3 dimensions it is what makes this the web. HTML permits networked communications. It is the universe of conversations. Where telephone, TV, radio and all other media were tiny locales of our communication, they represented a small but powerful voice. No longer is there (or, should there be) a single voice.
We are all empowered.
There will be a big focus on Cluetrain and Gonzo Marketing because these are by far the best examples of the web's "best practices" and why the web has been such a bust for most. I hope to move this conversation from conceptions to practices.
What will this be. My meandering through Merriam-Webster gave me some ideas:
powwow
colloquial
conversation
vernacular
discussion
guru (BTW, one of my fondest memories in college were "guru sessions." Sitting around at 3:00 usually with a healthy buzz, nothing but a candle and some empty cans of Beast Lite on the table (we were too poor for anything good) talking about the deep meaning of life, crazy and not so crazy ideas each of us had... generally, all philosophy on the great and not so great points of life. Some of these discussions were pathetic to say the least. But some were incredibly magical. Essentially, this is blogging [maybe minus the Beast and Candles, depending on your tastes and financial well-being]. And blogging helps us define the power of the web and realize how sad most sites are).
synergy
hyper-
What's interesting is if you add HYPER- in front of any of these, you get to the heart of the web.
The backbone of the web's infrastructure: HTML. HTML is the technical language of the web. HYPER is the most integral part of this ... moving beyond 3 dimensions it is what makes this the web. HTML permits networked communications. It is the universe of conversations. Where telephone, TV, radio and all other media were tiny locales of our communication, they represented a small but powerful voice. No longer is there (or, should there be) a single voice.
We are all empowered.
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