Viral marketing. Literally.

A Google Browser? Jason Kottke thinks so and it makes perfect sense to me too.

Democratic Marketing

Independence Air, the new low-cost carrier based out of Dulles, is putting its marketing in the hands of their customers. Members of their frequent flier club are asked to choose Independence Air's next promotion.

Stuart Henshall's beginnings of a Manifesto on Social Networking.

Dell and Gateway must not have learned how to differentiate in Advertising 101.