January 05, 2005

Long Tail Marketing

Expect this phrase to pop up quite a bit in 2005. Joshua Wood has created a blog dedicated to the subject. In his 2nd post he examines Google Adwords as an example of Long Tail Marketing. But in my comments to him I say this doesn't go far enough:
Have you checked out John Battalle's "Sell Side Advertising?" It takes Adsense and Adwords to the next level. I think marketing in the long tail will involve a more customizeable approach than what Google currently affords. As a publisher in the new world of disaggregated advertising, one has no control over which ads appear on their sites. Because those of us in the long tail are more engaged with our readers, Sell Side advertising enables us to have a say in what ads are displayed. Which I think is better than an algorithm.

484 comments:

«Oldest   ‹Older   401 – 484 of 484
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