History of Blog Marketing

This one came through my referrers and is from Google Answers. A writer wants to know the history of blogging from "everyday" bloggers and the answerer stumbled upon this humble site and links to the 2002 post of mine discussing the value of blogs and "marketing."

I think blogging and other forms of C2C communications (...) are the
future of "marketing." (...) And going back to that stat where only
10% of people trust internet advertising, I think customers are
looking for some kind of communication that is lower in the bullshit
and higher in real value. As marketers we need to facilitate this
marketing and ensure its integrity and honesty is upheld above
anything else (including -- and don't jump -- negative commentary).

C2C ... that kind of cracks me up (consumer-to-consumer) ... but hey, you get the point.