- Maintain Absolute Integrity
- Niche With Passion
- Put the Power of Inertia on Your Side
- Build In Scalability
- Keep It Lean
- Stay Humble: Maintain a Vertical Learning Curve
- Honor the Customer's Intelligence
- Communicate, Communicate, Communicate
- Yoda Says, "Give, Then Take"
- Ideas Are Only Sparks
- Build a Three Legged Stool
- Build Community
- Respect the Power of the Index Finger
- Convert Liabilities Into Assets
June 30, 2003
Love the new toolbar! Especially the Blog This and Pop-up blocker. Anyway, could you provide a script users could put on their blogs that would keep track of the number of pop-ups the toolbar has blocked? Something like: "My Google Toolbar has blocked 103 pop ads since June 27, 2003!)
Not that anyone cares. But that's how much I'm digging this new tool. BTW, I'm at 38 on my work computer. Not sure what's at home....
June 27, 2003
June 26, 2003
June 25, 2003
Andy formed a new company, Up2Speed, also acquired Adventive, an online discussion group. According to Rafat Ali's scoop, Andy hopes to use"the mix of vertical-focused weblogs and e-mail newsletters/discussion group ... [to] cross promote the sites through the discussion lists and vice-versa, with ad revenues coming in from both ends."
hmmm.... this is the first time I know of that a blog has been bought.
Looking forward to how it plays out.
[later] -- Marketing Fix has more here.
[later later] so does Andy.
June 24, 2003
June 17, 2003
June 16, 2003
As I write this on Thursday, the event, and blogs about the event, still dominate Popdex's Web site popularity index (starting at number three) -- even though the conference ended Tuesday....That's reach, frequency, and targeting....
If your organization has staff with the vision, thought leadership, and evangelistic qualities that could make for a good marketing blog, make certain that person checks strategy at the door before posting the first entry. Blogs are good for supporting an agenda or idea, but they aren't a strategy or an end in themselves when used in a business context. Blogs must be personal, an open loop, and, above all, honest.
June 15, 2003
But Rick is walking the talk. He posted clients he has set up weblogs for: BizNetTravel and Roundtable Communications. Of course Marcromedia was one of the first, and so was Dr. Pepper and who can forget Barbie. I'd also say that Dave Winer and the whole Radio Userland group is a prime example of business blogs .... although they've never been billed as such. Fellow DC area blogger, James Robertson, blogs for his company Cincom SmallTalk. You might be saying, so what's the big deal, sounds like there're lots of companies out there. Dr. Pepper didn't get it. Barbie is purely fictional. And most other business blogs are from software/tech companies. Rick's are some of the first to break outside of the tech arena.
June 13, 2003
June 12, 2003
Weblogs and personal journalism are never going to be a threat to Adweek or Advertising Age like several people implied (as an example) today. This is one of the few times where I have been up close and personal to a decade-long series of such predictions regarding the demise of century-old B2B media companies and have, at the same time, known personally the people who run and own those companies. I only need to mention the company Vertical Net to remind folks that at one time, there was a company with the mythical stock-market value of several billions of dollars that was going to be a threat to all Business to Business media by moving it all to the web. I think it’s great that people are blogging about media and marketing. I am happy to note that I’ve been blogging about magazines for the past two years. But friends, I am never going to be a threat to Folio: with just a weblog. (Not to imply they don’t have threats.) I’m apples, they’re oranges. The world is big enough for me to do what I do for whatever reasons drive me to do it and for them to do likewise. VNU and Crain have nothing to worry about from bloggers threatening their established media properties. That is especially true about Crain Communications (Ad Age, Automotive News, etc.), as Keith and Rance Crain are two of the most unique media executives left in America: They both have voices (very human voices) of authority, integrity and truth and near-radical independence. They mince no words and back down from no one. I doubt they will ever blog, but their decades of commentary about automobiles and advertising are the purest examples of human-voice insight those two industries will ever hear. Come to think of it, however, I think they would blog if they didn't have all those other ways to tell the world what they believe.
(link via Doc)
June 09, 2003
June 08, 2003
Wish I was There ClickZ Weblog Business Strategies - LIVE
The blogroll for the event: (blogging live in bold)
Dave Winer and here (pics here)
Timothy Appnel(day 2 here)
Rick Bruner and here and here, not to mention here
Michael O'Connor Clarke
Debbie Weil I didn't know you had a blog!
June 04, 2003
Wikis let the group voice emerge. Many people participate within a given wiki, each with an equal voice in a shared space that anyone can edit. Its a different act of sharing to contribute your words to a page that others can build upon. Our instinct is to at first believe this would create conflict and distrust, but it actually builds trust. Each wiki page reflects the current consensual understanding of a given concept. A page isn't a complete or perfect understanding, information and conditions change too quickly for it to be possible Instead, a little wabi-sabi and trusting others allows something powerful to emerge and stay current -- a simply powerful tool for collaboration.
We aren't the only one to think of the differences between weblogs and wikis as individual and group voices. Elwin Jenkins describes it as weblogs turn individuals into webpages while wikis turn communities into webpages.
There are lots of similarities between the two tools. Both are web native, are easy to use, are link-intensive and encourage sharing.
Both are being widely adopted, wikis less visibly because of private group use and at different paces in different areas. A customer once explained to me how he thought wikis were more popular than weblogs in Asia because group voice is valued greater than individual voice. Regardless of popularity, different cultures and organizations will have different values that is reflected in their tool selection.
Its not a choice between one or another. The temporal structure of weblogs and logical structure of wikis are a complement for lasting effects. One of the more powerful patterns in an organization is how an opportunity is published in blog, possibilities are swarmed upon in blog conversation and then driven to consensus and outcome in a wikified document. After the outcome, the knowledge and its social context remains.
Jim McGee has more here and here. Thanks Dina for the great Wiki links! (she has even more if you visit her blog).
- Emergence: The Connected Lives of Ants, Brains, Cities, and Software, by Steven Johnson.
- Six Degrees: The Science of a Connected Age, by Duncan Watts.
- Smart Mobs: The Next Social Revolution, by Howard Rheingold.
- Linked: The New Science of Networks, by Albert-László Barabási.
- Small Pieces Loosely Joined, by David Weinberger.
- “The Strength of Weak Ties,” by Mark Granovetter [from the American Journal of Sociology, Vol. 78, No. 6. (May, 1973), pp. 1360-1380.] RIT faculty can retrieve a PDF of this article by going to the JSTOR database via the RIT library, and searching for author=Granovetter and title=weak ties in the Sociology journals.
- The Social Construction of Technological Systems, an excellent collection of essays discussing (among other things) the recursive interrelationships between social contexts and technological tools.
June 03, 2003
So, this is my long-winded way of saying I've started a new section on my blogroll for Social Networks. There are only three now. I really want to focus only on blogs/sites that fully dedicate themselves to social networks and/or social software. So please take a look at:
SmartMobs (was already on the roll but got relocated)